I have worn a lot of branded and no name head-tube-shaped-things and this one may be my absolute favourite. The cost is about 1/3 other branded ones, and it feels just as good, if not better. Its soft and non-irritating on my skin, and doesn't seem to stretch and and start slipping like cheap ones can do. Its lighterweight, which is good for sun protection in australia without feeling boiled, and easy to breathe through if you are using it to feel dust/sad/flies out of your mouth and nose. The print is awesome, and shows no fading after a month of use.